Hi, I’d like to introduce myself…

Hayley Ayres Permanent Makeup Specialist Watford

Hayley Ayres
Permanent Makeup Watford

My name is Hayley Ayres and I’m a fully established, fully insured and licensed permanent makeup artist. I’ve been in the beauty industry for 10 years and have built a successful and highly respected business based on reliability and trust with clients travelling miles to come and see me.

I started out with eyelash extensions and quickly realised I’m a perfectionist when it comes to my work. Once I’d mastered the art of eyelashes I wanted to progress further in the industry.

My passion has always been art and beauty which is why I trained in permanent makeup, I always loved drawing portraits and have a great eye for detail and colour which has given me a great start in this business.

I get excited about every client that comes to see me as everyone is different and It allows me to use my artistic flare to create and tailor a look for each individuals needs.

If you can’t trust your face with a true artist then who can you trust it with?

Here’s a little about my training and experience in the industry…


Here is just a brief overview of the in-depth knowledge required to perform permanent makeup at a very high level. I trained 1 to 1 with Multi-Award Winning Head Trainer Katy Jobbins at the Permanent Makeup Training Academy.

Medical Knowledge

  • Dermatology
  • Medical Conditions
  • Changes In The Skin
  • Contra-indications
  • Allergy Testing
  • Consultations, Medical History, & Aftercare

Colour Theory

  • Colour Theory, Permanent Makeup Pigments and Colour Mixing
  • The Study of 21 Pigments
  • Advanced Colour Correction

Technical Training

  • Needle Configurations
  • Machine management & Sterilisation
  • 7 Advanced Needling Techniques
  • Pigmenting Guidelines for Brows, Eyes, Lips
  • Total Symmetry, Convex & Concave Faces
  • Pre Drawing & Measuring Eyebrows, Lips & Eyes
  • Natural Hair Simulation, Powdered Effect Eyebrows, Combination Effect Eyebrows
  • Lip Liner, Natural Lip Blush & Full Lip Colour
  • Eyelash Enhancement, Safe & Simple Eyeliner Designs
  • Micro-Blading

Specialist Training

 I’ve had specialist training in corrective treatments so I am able to perform corrective permanent makeup procedures on unhappy clients that have had their permanent makeup done elsewhere with poor results.

I Use Only the Highest Quality Permanent Makeup Pigments on All My Clients…

All the colour pigments that I use have been specifically formulated through years of research and development using only the finest grades of iron oxides and lakes, the same ingredients found in make-up giants

Lancome, Estee Lauder, Shiseido, Truco, Guerlain, MAC, Channel and Gucci

cosmetic products. All the pigments I use are medical grade and from the leading suppliers to the medical profession worldwide. All my pigments are hypoallergenic and are also designed for concealing imperfections on burns, scars, cancer, vitiligo, and cleft pallet patients. They have supreme colour concentration meaning less touch ups over the years.

All of my lip and eye pigments are fashioned after the top cosmetic manufacturer colours which remain true over the years. All the pigment bottles are sterile, heat sealed and tamper proof for your protection. Each one is encoded with lot numbers and expiration dates.

All pigment has a micron count of between 6 & 8 to the colour last in the skin. I carry the widest variety of natural permanent makeup colours which I custom blend for  Blondes, Brunettes & Women with Silver hair. I can also order designer colours for those wanting more dramatic colour results.

Your Consultation & Your New Look Designs


Consultations are very important, not only for me to find out more about you but for you to meet me, ask me questions and have a look at the premises where your procedure will be performed to make sure you’re 100% happy.

During the consultation we will go through your expectations, what styles, colours and shapes you like along with what suits your face shape and skin tone.

Procedure & Anti-Allergy Patch Test


The treatment takes 2 sessions to complete, 6-10 weeks apart.

After the first session your permanent make up will be much darker and bolder for 5-10 days. This can be a shock to some people but it will soften up to 70% for a very natural finish.

Once healed it can appear patchy which is completely normal and is why you come back in 6-10 weeks for a top up.

At the second appointment we will even out any patchiness and completely perfect your permanent makeup

*Please make sure you’re able to attend the second appointment within the time frame before booking the procedure as after the time frame a top up fee will be required*

Hayley Ayres Permanent Makeup patch test

Patch Test

A patch test will be performed during your consultation and must be done at least 12 hours before the procedure

My other passion …” – Artwork by Hayley Ayres

Hayley Ayres Permanent Makeup Specialist Watford

Hayley Ayres

Permanent Makeup Watford Specialist

What To Do Next …

If You Would Also Like To Save So Much Time And Ditch Your Daily Makeup Routine
Then Visit Hayley Now For A FREE No-Obligation Consultation.